Results

• Provided effective analytical support that successfully allowed a major consumer products firm to profitably target DM solicitations after several years of non profitable results. Lift improvement in excess of 85%.  
• Successfully developed and implemented prospect models for a variety of clients of a top tier marketing firm which generated lifts in excess of 300 percent across a number of campaigns, thus garnering repeat purchase of names from the firm's prospecting database. Improved department profitability by more than 20%.

• Developed statistical process that helped small firm receive payment from large agency over disputed services rendered in excess of a half million dollars.