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services

List Analysis
  • List modeling is used to assess the value of name sources (i.e. prospecting). 

Payment Analysis
  • Payment models are used to predict the likelihood that a customer will pay for a product or service after the product/service has been delivered to the customer.  Payment models can also be developed with a temporal component. 

Response Modeling
  • Utilize information to gain insight on customers or prospects that they would like to target.

Reactivation Modeling
  • Reactivate those current customers who have been inactive for a given period of time.

Media Mix Modeling
  • Determine how Marketing allocates its resources across several different channels.

Risk Analytics
  • Risk modeling – Late payment risk, Default risk, Loss provisioning.

Up-sell /Cross-sell
  • Capture a larger share of wallet from each customer.

Segmentation
  • Place customers into a number of smaller homogeneous groups since we know that all customers are not created equal. 

Solution Implementation
  • We implement Targeting Solutions both by your in-house team as well as by our own analysts via a variety of languages (SQL, C++, SAS, et.al.).

Online & Offline Reporting
  • Analysis which lead to refinements in web strategies and ultimately improved online performance, also traditional marketing analytics reporting. 

Internet & Information Technology
  • IT services include database design, data modeIing, reporting, & ETL.
Keystats Inc.
64 Sagamore Road, Suite B1
Bronxville, NY 10708-0850
PH: (914) 337-6883
FAX: (914) 793-5991
DIRECT: (646) 785-9550
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