services
List Analysis
Payment Analysis
Response Modeling
Reactivation Modeling
Media Mix Modeling
Risk Analytics
Up-sell /Cross-sell
Segmentation
Solution Implementation
Online & Offline Reporting
Internet & Information Technology
- List modeling is used to assess the value of name sources (i.e. prospecting).
Payment Analysis
- Payment models are used to predict the likelihood that a customer will pay for a product or service after the product/service has been delivered to the customer. Payment models can also be developed with a temporal component.
Response Modeling
- Utilize information to gain insight on customers or prospects that they would like to target.
Reactivation Modeling
- Reactivate those current customers who have been inactive for a given period of time.
Media Mix Modeling
- Determine how Marketing allocates its resources across several different channels.
Risk Analytics
- Risk modeling – Late payment risk, Default risk, Loss provisioning.
Up-sell /Cross-sell
- Capture a larger share of wallet from each customer.
Segmentation
- Place customers into a number of smaller homogeneous groups since we know that all customers are not created equal.
Solution Implementation
- We implement Targeting Solutions both by your in-house team as well as by our own analysts via a variety of languages (SQL, C++, SAS, et.al.).
Online & Offline Reporting
- Analysis which lead to refinements in web strategies and ultimately improved online performance, also traditional marketing analytics reporting.
Internet & Information Technology
- IT services include database design, data modeIing, reporting, & ETL.